Case Studies
Vanderbilt Medical Center – Lens Magazine (Publication)
Lens Magazine is a Vanderbilt science magazine that provides articles and stories relevant to the medical industry.
Challenge Summary
Client asked SBResults, LLC to assist in transitioning Lens Magazine from a print only format to a “web-based” format. This transition would allow Lens Magazine greater flexibility in breaking news stories and extend the existing media to a global market. Additionally, Lens Magazine would be able to cut cost by delivering stories and information to readers via the web as opposed to mailing magazines.
Specific Challenges
- Provide the editor and writers with a shared, secure environment to submit news and articles
- Provide an article tracking system with a publisher’s galley
- Provide for multiple writers working within a single web-based environment
- Cut cost of publication by requiring less labor and printing
Solution
SBResults, LLC recommended that Len’s Magazine use SBResults, LLC proprietary Publication Editorial Application. This application features:
- role-based security that allows the “senior” editor authority to assign contributor levels
- a rich content management workflow system tailored specifically for the needs of Lens Magazine’s editorial process
Technology and Skills Required
- Hypertext Preprocessor (PHP)
- MySQL
- Flash
- Project Management
- Site Creative Development
- Custom Workflow Management
- Mailing List Manager
